International Business Reports
A.T. Kearney/Foreign Policy Magazine Globalization Index for 2003 sheds light on important questions related to globalization in 62 advanced, emerging, and developing countries representing 85 percent of the world’s population and more than 95 percent of world economic outlook.
J. Tellis, Stefan Stremersch and Eden
(2) Do different categories and countries
have consistently different times-to-takeoff?
(3) What economic and cultural factors
explain the inter-country differences?
(4) Should managers use a sprinkler or waterfall strategy for the introduction of new products across countries?
The major results are as follows:
(1) Sales of most new products display a distinct takeoff in various European countries, at an average of 6 years after introduction.
Gerard J. Tellis, Stefan Stremersch, Eden Yin, "The international takeoff of new products: The role of economics, culture, and country innovativeness." Marketing Science 22(2) 188-208. Copyright 2003, INFORMS, 901 Elkridge Landing Road, Suite 400, Linthicum, Maryland 21090. This article is available in pdf from firstname.lastname@example.org or at Takeoff
Erosion of National Sovereignty by 21st Century Technology - Exclusive Report by Stephen Taylor, Executive Director of the International Business Center - this report is in Adobe .PDF file format
Interview with author Steven Shepard about his book of the same title - this report is in Adobe .PDF file format
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